Become a NOVO Club member and receive fabulous offers, exclusive competitions and updates.
Join Now
There's a NOVO store near you. Click below to find your nearest location.
View Novo Stores
Step out in style with the new range of Autumn/Winter collection from Novo.
View Collection
About Us

History
NOVO is a part of RSH Ltd. Group Worldwide, the leading Pan Asian Marketer, distributor and retailer of global sports, golf, fashion and active lifestyle brands in 11 countries running over 900 retail stores. For more information visit: www.rshlimited.com.
NOVO as a trade name is registered to RSH (Australia) Pty. Ltd.
NOVO first opened its doors to Australia on 30 May 2002 at Warringah Mall in Sydney. Since then it has expanded to a network of 79 stores dispersed throughout Australia in Melbourne, Sydney, Brisbane, Perth, Adelaide, and Canberra in metro and rural areas and in New Zealand. NOVO stores are rapidly expanding and will continue doing so in the future.
Who we are
NOVO offers the latest footwear fashion, an extensive range with constant product refreshment, an upscale store ambience that belies its very competitive pricing and friendly customer service – all in integrated experience that spells value for money.
Mission
To revolutionise your shopping experience at our stores and win brand loyalty by offering superior quality footwear at an affordable price backed with our excellence in customer service.
Vision
To become the brand leader for women’s footwear in the key international markets we operate.